Sunday, December 11, 2011
NORTHCITY4 has commissioned a unique solution that exclusivity differentiates their business. It is designed to reinforce the groups commitment to address the specific problem of studio and community access for jewellers in Melbourne. The solution plays on maps, object construction, and their northern position. Name, circle, numeral are designed so that they can be reconfigured depending on communication requirements of particular promotion. The variations allow for modular applications as a way to clearly identify business activities such as educational classes from studio rentals. This flexibility also allows for strong and effective visual communication across signage, corporate correspondence, editorial content, and advertising.